1. What are the most important issues to be aware of when choosing a data provider?

It is important to be conscious of the quality of data that you will be receiving. Some quality issues to be aware of are the freshness of the data and the sources of the data. Clearly, the more recent the data, the less likely you will be to encounter problems with deliverability and accuracy. Also, having multiple sources of data ensures you're able to receive a higher quantity of qualified leads – without sacrificing quality.

2. What is multi-sourced data, and how will it benefit me?

Multi-sourced data allows for a greater degree of accuracy and depth. Each supplier has different strengths and weaknesses. By integrating data from different sources, you can get the best that each supplier has to offer. This allows you to receive a higher quantity of quality than you could get using just a single source.

3. How can targeted leads improve my ROI for direct mail campaigns?

Targeted data allows you to reach only the prospects that are most likely to purchase your products. Think of it this way – if you market to 1,000 untargeted leads you might only reach 300 people that will actually qualify to purchase your product. If you use data that is targeted to your specific product you can ensure that 1,000 out of 1,000 prospects qualify to purchase your product. This allows you to get a higher return on your marketing dollar because you no longer waste money marketing to unqualified consumers.

4. Why should I choose MarketerNet over all the other data providers out there?

You will not find a better blend of quality, service and price competitiveness out in the marketplace. We focus on excelling in the following areas:

• Service – MarketerNet provides exceptional one-on-one service and support
• Data – We offer quality data that is flexible enough to meet your changing needs
• Strategy – MarketerNet carries out problem–solving, knowledge-driven strategies
• Expertise – Our intelligent staff has specialized experience in delivering credit-based solutions to the financial services industry
• Technology – We provide the technological tools that customers need to succeed.

5. Why does MarketerNet consider itself an expert in this field?

We have over 100 years of direct marketing experience within our senior management team and board. Our employees come from all over the direct marketing industry which gives us a unique perspective on how best to serve our customer base. MarketerNet was one of the first companies to bring targeted direct marketing to the financial services industry. Therefore, we feel that we have a clear understanding of our customer's needs, and we build our solutions around those needs.

6. What kind of expertise will my sales/account representative have?

Each account representative will have direct working experience in your vertical market and are trained to tailor MarketerNet's services to best serve your unique needs.

7. Are your solutions flexible enough to suit my changing needs?

MarketerNet has developed an application platform that meets our clients' ever changing needs. Our goal is to translate those needs into a customizable and easy-to-use online platform that helps automate some of the labor intensive tasks that direct marketers face today.

8. Are there any upfront costs associated with MarketerNet's online solutions?

Because MarketerNet has a mature and developed online platform we are able to customize our platform to suit your needs – with little or no upfront cost.

9. How does MarketerNet ensure consumer data remains secure?

MarketerNet is a sales agent of two national consumer credit bureaus. We are audited regularly by each bureau to ensure we conform to the highest standards of data security. We do not house identifying information or individual trade line information. As we never have that sensitive data on hand, our clients never receive that kind of data. This helps to ensure that consumer privacy remains intact. We also have several layers of network security to provide further protection.

10. Where does MarketerNet get their data?

MarketerNet has contractual relationships with two of the three major credit bureaus as well as additional sources for real estate, demographic, public record, behavioral, psychographic and telephone data. We link the data together to provide our customers with the most accurate and expansive data in the industry.

11. How will I benefit from having data from two bureaus?

Having a two credit bureau solution allows you to reach the highest amount of available pre-qualified prospects. This averages to an approximate 25% increase in your total qualified population.

12. How quickly can I receive a file of credit data?

MarketerNet's Intelidata Express online platform automates some of the labor intensive tasks faced by direct marketers. After an initial bureau membership process, which usually takes one to two weeks, clients can receive files within minutes.

13. How quickly can I send out a pre-approved direct mail campaign?

MarketerNet's OnePoint® application allows our clients to create and send out a direct mail campaign in less than one week. Again, there will be an initial bureau membership process, which lasts from one to two weeks.