Finally, An Online Tool Combining Targeted List Segmentation, Custom Creative, and Fulfillment

Maximizing the return on your marketing investment is crucial. Though targeted direct marketing is a very powerful tool in a marketing strategy – it can take extensive resources to coordinate the work of the list provider, creative designer, printer and the mail house into a successful campaign. OnePoint® helps to minimize the time and expense of campaign creation by controlling all of these aspects through one web-based application.

Using OnePoint®, direct marketers can access credit, homeowner, and demographic data – along with direct mail templates – to quickly and efficiently execute marketing campaigns. Once a campaign type has been selected, marketers can choose from multiple, customizable creative options to speak directly to their own distinct, targeted prospects. Campaigns can be scheduled immediately or in advance, offering the ultimate control over campaign execution.

OnePoint®'s turnkey process works as follows:

1. Choose your program type

2. Select your creative from a list of available templates

3. Customize the creative with values specific to your offering

4. Choose your data from pre-defined segments

5. Target your list by geography

6. Select quantity to mail and date

7. Complete your order and execute the campaign

Features/Benefits

• 24/7 secure online access – Access the application at any time, via the Internet.
• Intuitive interface – Navigate through campaign creation with ease.
• Complete order processing – Build a full direct marketing campaign in minutes.
• Custom target segments – Use pre-developed list segments to target only prospects which meet your selection criteria.
• Custom creative – Ensure your mail piece offer matches the target population.
• Simple record selection – Select mail quantities that fit your goals and budget.
• Flexible drop scheduling – Schedule campaigns in advance for easier management.

The easy-to-use web interface allows marketers to choose creative templates, customize the content, select a list of prospects, and execute a direct mail campaign.

All this is available through a secure web site. Executing direct mail campaigns has never been easier.

OnePoint® goes beyond data and delivers a complete end-to-end solution – providing the right prospects with the right offer at the right time.