It all starts with the data. It is well known in the direct marketing industry that about half of a marketing campaign's success depends on the data used.
Our Intelidata Suite puts power at your fingertips. Using proprietary matching technology, we've built a 200 million+ consumer database with over 1,100 attributes and the ability to append individual level credit data from multiple credit bureaus. With a touch of a button, you can run industry-specific online counts accessing multiple sources of best-in-class data.
A Revolutionary Source Of High Quality Data For High Quality Direct Marketing
MarketerNet's Intelidata Suite links billions of records from multiple sources to provide the depth and breadth of marketing data needed to meet the specific needs of today's marketers. It's data intelligence at its best.
When talking about direct marketing, marketers judge data providers by quality of data available, speed at which orders can be fulfilled, knowledge of depth and breadth of data attributes relevant to the product or service marketed, and specific industry knowledge.
MarketerNet's Intelidata Suite utilizes a multi-source approach to data compilation.
The advantage of multi-sourced data is that it results in the largest universe of quality prospects. Intelidata Suite integrates data from credit bureau prescreen marketing with multiple demographic and public record sources to produce a one-stop, single source solution for direct marketers. MarketerNet's relationships with the largest data compilers and additional specialty compilers assure you the broadest and deepest profile of available prospects.
The data for Intelidata Suite is collected and compiled using our proprietary Master Key matching logic, ensuring our marketers the most accurate and quality data. Intelidata Suite is a scalable database, updated automatically as new information is collected, so the freshest data is always available. Intelidata Suite is comprised of MarketerNet's three major database platforms: Intelidata Prescreen, Intelidata Homeowner and Intelidata Consumer.
Intelidata Prescreen
Intelidata Prescreen contains credit data from Experian and TransUnion with approximately 500 data attributes on 220 million consumers. This database is updated monthly to provide the most accurate and up-to-date information regarding:
Mortgage, Auto Loan and Lease, Student Loans, Revolving Accounts, Bankruptcy information, Scoring Models (FICO, RiskBase, etc) and Derogatory Activity
Intelidata Homeowner
Intelidata Homeowner includes homeowner and property information for 80 million homeowners and 60 million properties. Updated weekly, it contains data elements such as:
Market Value, Dwelling Type, Amenities, Loan to Value, Lender Name, Loan Dates, Loan Type
Intelidata Consumer
Intelidata Consumer is updated on a quarterly basis and contains demographic and lifestyle information on 215 million consumers and 110 million households.
Individual Demographics:
Gender, Age, Marital Status
Household Demographics:
Income, Presence of Children
Lifestyle Information:
Personal Interests, Mail and Internet Order Usage, Buying Habits
Convenient Online Access
Intelidata Suite can be accessed easily using our innovative technology platforms, such as Intelidata Express or OnePoint®. Use these tools to create quick searches and orders, complete direct mail campaigns, or complex response and conversion statistics.
Advanced Data Processing
Intelidata Suite can handle the most complex of marketing needs, easily segmenting or clustering data, appending data to your existing records or creating sophisticated response/conversion or predictive models.
Segmentation and Clustering
Identify marketing groups within your own customer database or prospects. Target groups who are more likely to respond to your offers.
Data Append
Learn more about current customers. Identify additional marketing segments for cross-sell and up-sell
Modeling and Analytics
Create detailed response and conversion models to lower marketing costs and increase ROI.
