Find Your Target Demographic

MarketerNet's Demographic Mart provides lifestyle and demographic information on 215 million consumers and 110 million households nationwide. With this valuable data, you can target consumers who will be most interested in your products. Or use the Demographic Mart to determine your most profitable customer segments.

The Demographic Mart makes it simple to find out more about your customers. Plus, the file is updated quarterly to ensure that the information is always accurate and up to date.

Individual Demographics
Gender, Age, Marital Status

Household Demographics
Income, Presence of Children

Lifestyle Information
Personal Interests, Mail and Internet Order Usage, Buying Habits

Risk Propensity Indicator (RPI)
RPI allows you to identify homeowners that are more likely to fit consumer credit risk categories

Risk Propensity Model (RPM)
RPM allows you to identify consumers that are more likely to fit automotive credit risk categories

Features and Benefits of MarketerNet's Demographic Mart

• Identify marketing groups within you own customer database
• Target groups who are more likely to respond to offers
• Learn more about current customers
• Reach additional markets for cross-selling and up-selling opportunities

Total Population
Over 215 million consumers

Source
Demographic Mart uses multiple data sources to offer you the most complete data.