MarketerNet’s Bankruptcy Mart allows brokers to target bankruptcy discharges for
credit offers. Over one million consumers filed for bankruptcy in 2006, and a large
percentage of those filers will be very responsive to credit offers upon their bankruptcy
discharge. In fact, approximately 37% of bankruptcy filers will purchase a car within 30
days of discharge.
The Bankruptcy Mart is also ideal to use as a suppression file for marketers who are
looking to exclude consumers with recent bankruptcy filings. By suppressing these consumers,
marketers can target the right prospects for specific offers.
The mart is updated monthly and uses public record data from court documents. This
allows for marketers to use the most up to date bankruptcy data available. MarketerNet
also appends extensive demographic data attributes to the file, which
makes the Bankruptcy Mart extremely versatile.
Bankruptcy Selects
Chapter 7 & 13 filings, Filing Date, Discharge Date
Demographic Selects
Age, Household Income, Homeowner Indicator, Hispanic Surname
Features of Bankruptcy Mart:
- Find consumers with recent discharges for credit offers
- Target repeat filers for inclusion or suppression
- Premium phone numbers available
- Enhanced with demographic attributes
Total Population
Over 15 million consumers and 12 million households represented
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