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Fort Lee, NJ – May 27, 2008 – TRANZACT, a portfolio company of Veronis Suhler Stevenson, and the leading customer acquisition solutions provider for large brands, announced today that it has enhanced its proprietary data solutions strategy by acquiring MarketerNet, LLC.
TRANZACT will integrate MarketerNet’s business with its other information services business, Data Warehouse, a leading Marketing Information Services company serving the mortgage and financial services industries.
MarketerNet, founded in 2000, provides prospect marketing solutions through a combination of multi-sourced data solutions, predictive analytics, applications, and strategic services. MarketerNet is a proven leader in the mortgage, automotive, banking, and credit union industries. Together, these two businesses further establish TRANZACT as a leading provider of Marketing Information Services and proprietary data solutions for brands in multiple industries.
David Graf, CEO of TRANZACT states, “MarketerNet is our first acquisition since TRANZACT was acquired this past October by Veronis Suhler Stevenson. As part of our core strategy of being the leading end to end customer acquisition company, we will continue to aggressively acquire companies that enhance our digital, data and direct solutions capabilities. This acquisition provides TRANZACT with broad diversification in our growing and important information services business, and allows us to offer extremely valuable and clearly differentiated data sets to our clients.” Graf continued, “When we combine the technology platforms and the unique relationships with data providers and the credit bureaus of Data Warehouse and MarketerNet, we will create a data solution that is robust, proprietary and unparalleled in the marketplace for which we see growing demand.”
MarketerNet offers a proprietary marketing data management platform which will complement Data Warehouse’s position as the nation’s largest multi-source provider of public records, consumer demographics, property valuation, and credit data. The result of integrating these two organizations will enable clients to have access to more data assets and new, innovative solutions that can not be matched by any other marketing information services provider in the industry.
Kevin Waldman, Managing Director at Veronis Suhler Stevenson adds, “Brands are demanding more efficiency from each aspect of the customer acquisition process, especially as it relates to the cost and utility of data. This acquisition should be a clear signal to the market that TRANZACT will continue to invest in capabilities that enhance its position as the leading fully integrated, customer acquisition company, delivering the most effective and efficient solutions to large brands."
Richard Scolio, a founder and CEO of MarketerNet, and MarketerNet’s Chief Operations Officer, Tim Hunnewell – both industry veterans and experienced leaders – will join TRANZACT’s Information Services business leadership team. The MarketerNet team will continue to work from its Chicago, IL headquarters. The Data Warehouse staff will remain at its headquarters in Boca Raton, FL.
About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at www.tranzact.net.
About Veronis Suhler Stevenson
Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 59 platform companies which have, in turn, completed more than 245 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at www.vss.com.
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